HOTEL BLANC DE LUNE - Direct Booking E-mail Campaign

Blanc de Lune had the property. They had past guests. What they didn't have was a reason for those guests to book direct the next time around. We built a single-send email campaign timed to October in Paris, anchoring urgency to Fashion Week and autumn seasonality.

INDUSTRY

Boutique Hotel

SCOPE

Email campaign design

RESULT

38% Open rate - 9.2% CTR

THE SOLUTION

The copy was written to reframe the direct channel as the premium experience, not just the cheaper option. Every perk listed was something the OTAs couldn't offer. Every line was written to feel like it came from the hotel, not a marketing team.

The campaign went to a warm list of 340 past guests and opted-in leads. Four direct bookings closed within the send window, saving €1,840 in platform fees on that send alone.